Hi, I'm Sam!
Helping Humans stay relevant in the age of ai
AI won't replace you — but someone who knows how to use it might. I’ve spent 15+ years designing, teaching, and building things people actually care about. I make AI make sense — helping you turn panic into progress and your big ideas into something worth clicking on.
From brand design to interactive learning, I use AI, storytelling, and strategy to make the future feel human again. And this website? I built the whole thing myself — so if you like what you see, you’re going to love what I can build for you.
Learning Design
learning shouldn't feel like a chore
Tired of training videos that don’t work, homework that’s meaningless, or online courses that just don’t stick? Same. After 15 years in education, I’ve figured out how to make learning actually work — by making it human, story-driven, and curiosity-fueled. I design experiences that teach people something real and keep them wanting more.
Brand Design
design is easy. direction isn't
Wondering how to grow your followers, keep up with AI, or make your brand stand out without losing your mind? That's where I come in! I help small businesses tell their stories, stay ahead of trends, and build designs that feel fresh, human, and impossible to ignore. You focus on what you do best — I’ll make sure everyone notices.
Get in Touch
Have a project in mind? Whether you’re building a bold brand, creating unforgettable learning experiences, or just want to see if we vibe—drop me a message. I’m always up for a creative chat and would love to hear what you're working on.