Pederson Design Co.

focus: custom web design & storytelling

I don’t just design websites — I build experiences. From 3D motion graphics to fully coded WordPress sites, I handle everything from branding and marketing to content strategy and social media. If it lives online, I can make it look better, sound smarter, and perform stronger.

Let’s Roamance

focus: full brand identity & travel blog

For this couple’s travel blog, I focused less on the logo and more on the experience — helping them define their voice, grow their audience, and monetize their adventures through smart affiliate strategies. Every word, image, and interaction was designed to feel authentic, intimate, and worth following.

Imperial Oak

focus: brand direction & independence

This project was part design, part discovery. I helped the client define their mission, values, and voice — guiding them through what their brand really stood for before crafting a logo and visual direction that reflected it. The result was a clear foundation they could confidently build on and make their own.

SRQ Run Club

focus: illustrations & social media templates

SRQ Run Club is all about energy, community, and good vibes — and their visuals needed to match that pace. I created fun, high-contrast vector illustrations and ready-to-use social templates that made it easy to share practice times, events, and team highlights. Every post feels as lively and inviting as the runs themselves.

Let’s Work Together!

1. Creative Convos

We start with an initial discovery chat and stay connected via phone, email, and video to ensure clarity, collaboration, and a strong partnership throughout the project.

2. onboarding

We dive deeper into your brand goals, set up your personalized client portal, and make sure you’re comfortable and confident every step of the way.

3. brand strategy

I strategically align your mission, values, and goals through competitor analysis, mood boards, and clear creative direction to build a powerful brand foundation.

Let’s Work Together!

4. brand presentation

I deliver a comprehensive brand identity—including logos, color palette, patterns, illustrations, photography and art styles, typography, social media templates, and extensive product mockups.

5. brand guidelines

You’ll receive clear guidelines and actionable strategies to maintain brand consistency, outlining best practices and how to effectively apply your new design elements.

6. offboarding

We’ll wrap up with final revisions, answer any remaining questions, and ensure you have everything needed to confidently launch your refreshed brand.

Imperial Oak Brand Guidelines